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We help marketers understand and deliver performance marketing on LinkedIn.
The True Quality of LinkedIn Targeting
What is LinkedIn? Ask around, and most people will typically tell you one of two things. They’ll probably say: “it’s a social media platform for businesspeople” or “it’s a platform for recruiters and job seekers.” But there is a third option, an equally valid answer. Although few people spontaneously think about LinkedIn in this way, it is also a massive—in fact, the largest—global database of business professionals. Furthermore, it’s one of the most buzzing platforms. Unlike most other database
Failure: How to Spend $9,300 and Generate Zero Leads (case study)
No matter how unlikely this may sound to you, the following is a true story. One day, a company—which we have chosen to keep anonymous (hint: it is not one of the client logotypes you see on our homepage)—approached us and explained the following: “We have spent $9,300 on running four campaigns on LinkedIn, with the aim of generating leads. We were advised by [REDACTED] and set everything up according to their instructions. However, despite all this money spent, the campaigns have generated zero
How To Get Optimal Performance for Your LinkedIn Campaigns
For every marketer, optimizing campaigns is important. Better performance translates to a lower cost per lead. A lower cost per lead allows you to generate more leads with the same budget. More leads equal increased sales, increased profits, and increased company growth. A common mistake is when marketers focus too narrowly when attempting to enhance campaign performance. They might focus extensively on targeting, for instance, which is only one of five distinct factors affecting performance. It